Web banner design: The pursuit of excellence
Web banner design is a delicate task. Because of its relative simplicity and small size requires a talented designer, just a few hours to make a great banner network. Given the low investment costs and time required to create a web banner you would expect to find a more consistently high quality of design on the Internet. However, a brief survey shows that most marketers and web designers continue to produce poor performance, which stains the good name of the company.
In order to help stem the tide of mediocre design web banners let's look at what makes a great web banner in the first place. Banner is an interactive and as such should endeavor to impress the customer, while offering them a choice. A loud, annoying banner ads that have no close icon deny customers the choice. A good call to action to attract customers' attention and make them want to click. For this reason it is important to spend extra effort on the call to action, in most cases, it benefits from a large, bright and colorful, as well as containing exciting words.
Good web banner design using resources conservatively. Supporting file size as small as possible, you can guarantee that it will load in a timely manner and will not interfere with the overall functionality of the entire page. In addition, it is wise to be conservative with how much text you use in your ads. You'll often find that if you use a lot of text in your ad you´ll have to scroll it at a high speed and that few people are interested in reading a text heavy banner ad anyway.
If you want your products are selling well is a good idea to sell a limited number at a reduced price, or alternatively you can send samples of a respected figure in your industry.
Good web banner design needs to be shrewd if it's going to win customers over. It's amazing how our purchases under the influence of unconscious associations, such as those associated with the color. Research different color combinations and unconscious associations, they can cause, before agreeing to one.